Originally published on Fashion Journal
To celebrate the launch of Winter ’18, Australian denim brand JAG has enlisted some very cute models for its denim fit guide.
The campaign features adorable dogs who are modelling denim to perfection. Think labradors in neck scarves, dachshunds in vests and bulldogs wearing berets. And best of all, JAG will donate $5 from every full-priced pair of jeans sold online to the Sydney Dogs and Cats Home.
The campaign runs until April 27.